A wine importer and distributer with West Kelowna roots has taken a new portfolio of iconic Australian and American wines.
Treasury Wine Estates has selected Anthony von Mandl’s Mark Anthony Wine & Spirits as its exclusive importer and distributor in Canada.
Von Mandl is the founder and proprietor of Mission Hill Estate Winery in West Kelowna.
The new partnership announced this month is set to combine Mark Anthony’s 40+ years of expertise in the Canadian market with TWE’s leading portfolio of brands, including Beringer, Penfolds and Wolf Blass.
“We are the fine wine experts in the Canadian market with established distribution channels, a long-term growth horizon, and a proved track record of building luxury fine wine brands. Mark Anthony is uniquely positioned to compete effectively in all trade channels, and we see tremendous opportunities ahead for TWE. Our pioneering efforts created the Canadian premium wine market and we are committed to continuous innovation to provide exceptional levels of service and expertize to our partners,” said von Mandl.
Together Mark Anthony and TWE state that they will work to provide an “unmatched offering of brands for Canadian customers and consumers”.
“Mark Anthony is clearly the market leader in Canada and is perfectly positioned to maximize the potential of our brands with a unique go-to-market strategy that will differentiate our portfolio in the ever-changing and increasingly competitive Canadian market,” said TWE president, Americas Bob Spooner.
“As a fine wine producer themselves, Mark Anthony acts and thinks differently than other distributors and we are proud to have them leading our import and distribution strategy in Canada. Our Australian and American wine portfolio will be a great complement to their portfolio.”