Summerland winery hosts business get-together

Upcoming chamber seminars will focus on using email marketing, social media and Twitter

Join in the Business After Business being held next Thursday at Bonita’s Winery located at 20623 McDougald Rd. in Summerland.

The event takes place from 5 to 7 p.m. and is a great opportunity to meet others in the business community. Grape Escapes Wine Tours will provide a $5 shuttle service staging from the Penticton and Wine Country Visitor Centre, 553 Railway St. As seats are limited, please RSVP to Doug at 250-493-3238 as soon as possible.

Bring your business cards and enjoy an evening of networking, refreshments and door prizes. All chamber members welcome at no charge and future chamber members can attend as a member guest for free or alone for $20 at the door.



Upcoming seminars

Join facilitator Trina Links-Gowe of TLB Marketing E-ssentials and learn how to integrate social media and email marketing into your business strategy.

On April 26, Trina facilitates a seminar that guides participants through creating an email marketing plan step-by-step, with ‘Strategies for Social Media, In-Store and Traditional Media Integration’. Early registrants have opportunity to submit their business information to be included in sample strategies.

Then on May 17, Trina shows you how to take your email marketing to the next level with ‘Improving email Marketing ROI’. Use analytics to test, refine and improve communications. Learn the value of using email results tracking and how to split test your email campaigns.

Not sure what a hashtag or a trending topic is? Twitter is one of the most popular social networks, but without understanding its full functionality and potential, your updates will be lost in a sea of tweets. Twitter has changed its format in the last few months, making it easier to monitor traffic and find users who will be more likely to engage with you, becoming an “IRL” (in real life) advocate or customer.

Join facilitator Allison Markin of All She Wrote Consulting on May 1 and review all the latest Twitter changes, plus some third-party tools that make it easier to tweet and manage your account.

These seminars all take place at 100, 166 Main St. (Kinsmen Building) from 9 to 11:30 a.m. Each seminar investment is $65 (+HST) for chamber members and $85 (+HST) for future members. Call Lisa at 250-492-4103 and register today. Payment is required when registering.




Erin Hanson is the general manager of the Penticton & Wine Country Chamber of Commerce.



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