Strutting their stuff in a mix of heels and athletic wear, the models of Envy Apparel showcased the new clothing line with confidence.
Colleen Clack, Envy Apparel’s owner, held a fashion show recently so the public could get a taste of what she has to offer in the store.
The brand-new shop, located in Vernon’s Alpine Centre, offers athletic wear that can also be worn to fancier gatherings if desired.
“I’m in the process of creating my own clothes, my own style, my own brand name,” said Clack, who says she’s always wanted to have a clothing store.
Along with the two other brands in store, Alo and Larna Jane, Envy Apparel promotes fitness and fashion.
“You can you use it for more than one style,” said Clack, who wanted the fashion show to “kind of give people a hint of how to dress up.”
She believes she has an eye for fashion and is able to determine what clothing works with her from off the rack.
“For my body type I know what I can wear,” she said.
“With my own style, I was always trying something new.”
Clack, who ran a video and water store for 14 years, saw an opportunity for a clothing store when she heard numerous comments about the need for expanded shopping opportunities in Vernon.
“We just created (Envy Apparel) within the last six months,” she said.
Health is another important theme in Clack’s life, and it shows through her clothing.
“Heath and wellness are tied together,” she said.
Clack’s friends and family participated in the fashion show, which also included a small reception with wine and appetizers.
Lauren Keryluke used to work for Clack and decided to come out and show her support.
She also used to babysit Clack’s daughter, Izzy, when she was young.
Keryluke’s favourite items were the leggings, a colourful romper and the long-sleeve shirt with a cross back. She said it was perfect for going out or being at home.
Clack was pleased with how the fashion show unfolded and the response from participants.
“I have such amazing friends, they’re all so supportive,” said Clack.
The models enjoyed an afternoon of preparation and bonding which Clack said was her goal, to have people experience.
“That’s the shopping experience, to come in and have the health and see what’s flattering for your body,” said Clack.
She designs her own clothing by taking ideas from different styles and generates the images using a computer.