Victoria’s Nimble Bar Company embarks on a four-month cross-country trip this week in celebration of Canada’s 150 and the company launch. With Jeep, bar trailer, One Wheels, cameras, drones and national parks passes, owners Reese Richards, Kyle Guilfoyle and Nate Caudle head off to explore the Canadian wild and bring a taste of their bartending expertise to 29 national parks and 22 major cities.
Bar veteran and digital marketer Reese Richards says the company was conceived with several specialties in mind, including liquor education, private event bartending and promotional video creation for hospitality businesses. The two bartenders and ex-bartender Richards offer training sessions on wines, beers, ports and liquors to bars and establishments in Greater Victoria – including creating cocktail menus – and provide bartending services at private events. In videography, Richards says Nimble Bar Co’s aim is to “pull out the core stories of those companies and relay them into video.” The company’s website currently features two cocktail videos – the most recent shot in a secluded area of Willows Beach – but plenty more will be captured and uploaded this summer.
“We’ve got a lot of good feedback for both the videos we’ve done already,” Richards said a week before the trio set out. “And we’ve been doing a lot of private events in Victoria before we leave.” The trailer will double as a kitchen and an open-back truck for pop-up events over the next four months.
Before the concept of the multi-faceted Nimble Bar Company took flight, Richards ran a blog and youtube channel for several years on cocktail creation and worked as an online marketer in and outside of the restaurant industry. For Nimble Bar Co, he says, “I do all the online stuff, Nate takes care of editing and creativity and Kyle is our visionary.”
Together, the three partners cross provincial borders to become what Richards calls “a content-generating machine on the road.”
The company welcomes sponsors, clients and website visitors as they take off this season. Find them online at nimblebar.co. and expect them home by October 1, 2017.