Joe Smith

How will consumer trends impact your business in 2016?

It’s that time of the year when marketers and business owners think about what the New Year will bring with respect to continued success.

Good business decisions based on getting facts

Done properly, market research can help create successful advertising and communications strategies.

Good PR is more than just a firm handshake

Public relations is an ongoing effort that should be integrated throughout your entire business, marketing and communications plans.

Just how SMART are you?

A five-step process can turn the task of setting goals into a meaningful marketing strategy.

Beware of weasel words

You need to be very careful that these words don’t come back and bite you.

Winning friends and influencing people

Are you familiar with the three basic persuasive categories of pathos, logos and ethos?

Highlight the features, emphasize the benefits

The majority of people are looking for a solution when they are on the hunt for a product or service.

‘tis the season for making sales

The Christmas season is undoubtedly the biggest revenue generator for businesses that have gift-related merchandise or services to offer.

Get networking working for you

Networking events are not business-related activities that everyone likes. In fact, according…

Get networking working for you

Networking events are not business-related activities that everyone likes. In fact, according…

Time for a little spring cleaning

This kind of cleaning does not involve mops and pails or culling through old files and office or shop debris.

What’s your WOW factor?

WOW is what your customers say about you, your products or services, and how you have dealt with them that evokes the response, WOW!

Newsletters: it’s all about the content

Today just about anyone can produce a newsletter. However, not everyone can do it well.

IMC, still a hot topic

Integrated Marketing Communications (IMC) remains one of the hottest topics when it comes to operating a business.

What’s in it for me?

From the very first time someone tried to sell something, the number one question on the prospect’s mind is: What’s in it for me?

Trends to watch in 2014

Another year has come and gone so this seems a good time to pinpoint some trends that will affect businesses in 2014.

CSR proving its worth

Corporate Social Responsibility is proving its value but many companies have a hard time getting their heads around the concept.

You can’t ignore the four Ps of today’s marketing

The whole concept of marketing is based on putting the right product in the right place at the right price using the right promotion.

Don’t forget the basics

What can a business do to make sure their message is seen or heard?

When things go wrong

No one likes to admit that despite customer care programs, things can go wrong.